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Thomas Szmidel
Thomas Szmidel / August 19

Who’s on your advisory board?

This question is becoming ever more popular in the investment community as investors look for new ways to mitigate risk. If you don’t have an advisory board yet, you should consider building one. To bring you up to speed, I’ve

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Having just come back from an Appster Disruptive startups event, I’m super enthused to share why I feel every single founder out there needs to go to meetups. If you’re not aware of the concept, a meetup is a group

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There are a few main components to consider when dividing up a company to be ready for investment. The first one is to get a good lawyer; this is a tedious process and best handled by a professional. But you

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Thomas Szmidel
Thomas Szmidel / August 1

What’s Your Founder Unfair Advantage

I ask every client this and it stumps most because it forces them to think about an uncomfortable truth. This question is asked from the position of an investor, we ask “why should I invest in you and not in

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Mark McDonald
Mark McDonald / July 29

Grow A Reality Distortion Field

Have you heard of the Steve Jobs Reality distortion field? It was the bubble in which Steve Jobs and Apple to an extent existed in. A bubble that allowed people to amazing things because they believed Steve’s words above all

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Mark McDonald
Mark McDonald / July 28

Conversion Funnel Design 101

If visitors come to your website or app, then perform a desired outcome you have a funnel.

A funnel is a visualisation of the path these users take to your end goal. This could be from landing on your website,

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Mark McDonald
Mark McDonald / July 26

Co-founder relationship essentials

If you have a great idea for a startup then you better make sure you’re not alone. The best companies usually have at least 2 co-founders, in fact many VCs will expect it.

Co-founding does come with its own challenges

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Thomas Szmidel
Thomas Szmidel / July 22

Don’t be a Hotmail Founder

When searching for investment or just operating your startup you need to exude credibility.
A really easy identifier for startups or founders who don’t come across as credible is in their email addresses.

We all have them and tons of

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There is a trend around startup founders that claim they aren’t just building a product but building a movement. Instead of just building an app or product they want to build a community around it from day one.

Whilst this

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