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As the mobile app ecosystem has matured, the number of app analytics tools has exploded. These tools help app developers and marketers understand their users, improve the user experience, inform the product roadmap, and improve revenue.

Within the larger martech

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A high quality mobile app doesn’t come cheap.

Depending on your exact requirements, you should budget anywhere from $10,000 and above for a simple app like a calculator, and up to $250,000 for a game.

A survey of 12 app

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One of the biggest reasons why Facebook succeeded in the early days when similar networks failed was their ecosystem of third party apps.

While a vast majority of these apps fall into the entertainment category, there are also thousands of

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Mobile gaming is a big business. From elementary school children to grandparents, college kids to young professionals, it seems everyone has gotten in on the mobile trend. And we mean everyone: in 2013, over 1.2 billion people across the

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The mobile app business is booming and brutal at the same time.

According to the App Annie 2016 Retrospective on mobile apps, the number of worldwide downloads increased by 15% on a YoY basis from 2015 to 2016.

Appster - Ways To Promote Your Mobile App Through Social Platforms

The total

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Startups need to get noticed. In a sea of content, getting ahead of the pack is not only a way to get your voice heard, but it’s also a way of differentiating yourself from the competition.

But the cost of

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Just ahead of the world wide developers conference (WWDC) Apple shared some interesting news with the tech world. And for a lot of people it was very well received. Importantly they let us know that in app subscriptions was

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API’s or Application Programming Interfaces are bridges between what you want to build in your app and another service – they are the modern app building blocks. Before API’s became commonplace, we used to build every function inside an app,

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Thomas Szmidel
Thomas Szmidel / January 3

Bootstrap with these free resources

While booking your startup, you need to limit your spending on all fronts! Most founders either take no salary or a tiny one that allows them to eat and live. But when adding up the costs in Xero, I often

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