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The mobile app business is booming and brutal at the same time.

According to the App Annie 2016 Retrospective on mobile apps, the number of worldwide downloads increased by 15% on a YoY basis from 2015 to 2016.

Appster - Ways To Promote Your Mobile App Through Social Platforms

The total

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Startups need to get noticed. In a sea of content, getting ahead of the pack is not only a way to get your voice heard, but it’s also a way of differentiating yourself from the competition.

But the cost of

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Just ahead of the world wide developers conference (WWDC) Apple shared some interesting news with the tech world. And for a lot of people it was very well received. Importantly they let us know that in app subscriptions was

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API’s or Application Programming Interfaces are bridges between what you want to build in your app and another service – they are the modern app building blocks. Before API’s became commonplace, we used to build every function inside an app,

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Thomas Szmidel
Thomas Szmidel / January 3

Bootstrap with these free resources

While booking your startup, you need to limit your spending on all fronts! Most founders either take no salary or a tiny one that allows them to eat and live. But when adding up the costs in Xero, I often

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Most people associated startups with rapid growth and big fat salaries for founders. The reality couldn’t be further from the truth and sometimes comes as a shock when I describe it to clients. I’ve outlined the key points that people

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Fundraising for your pre-seed, seed or Series A onwards is a massive task. Lots of hands to shake, coffees to sip and emails to send. Founders take months of planning to secure even the smallest of financing rounds from venture

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Thomas Szmidel
Thomas Szmidel / November 18

Why You Don’t Want Investment Early Stage

I’ve written a lot about the positives of early stage investment and there  is a ton of it around. But I’ve never seen a blog about the negative effect of raising cash from professional “smart money” investors. I want to

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Most founders start with a blank canvas, meaning they’ve got no previous company exists or experiences in the space. And there is nothing wrong with that as people are not born understanding the meanings of the million sector specific words

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