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Once your startup takes off, one of the big challenges you’re going to face is finding a talented and capable of driving its growth. Startup marketing is very different to traditional marketing, and thus you’ll need to take a slightly

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Josiah Humphrey / September 16

Top 10 Mistakes First-Time Entrepreneurs Make

In a startup, making mistakes is a default state. Especially if you’re a first-time entrepreneur. But some mistakes can be fatal, and you want to avoid them at all costs. In no particular order, here are some of them.


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As Peter Drucker famously said, ‘What gets measured, gets managed,’ and lifetime value of a customer (LTV) is the ultimate business metric. This one number is one of the key determinants of whether your business will eventually fail or become

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General App Store browsing is the number one source of new app discovery. In fact over 60% of app discovery happens in the App Store and Google Play, beating every other user acquisition channel. However, there are over 1.5 million

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Josiah Humphrey / August 5

Make Your Startup Turn Profit Faster

A startup is a temporary organization in search of a business model that works and can be scaled. That’s where most startups fail. No matter how great your product or your idea are, if you’re not able to acquire users

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Tracking your business finance with some simple bookkeeping software has become relatively easy. But when your startup grows, your needs will evolve too. And finance is not an area to take lightly, as one mistake can make you go bankrupt.

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Josiah Humphrey / July 19

How Equity Dilution Works?

One of the most common mistakes first-time entrepreneurs make is giving away too much equity, before or shortly after their launch. Typically, that happens because they either don’t understand or fail to model their dilution. Here’s a hypothetical example of

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An advisory board can be a powerful asset that can make a huge difference to the outcome of your startup. Aside from advice and expertize, it can provide a necessary social proof required to close big deals with partners and

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Many entrepreneurs are obsessed with finding a great idea. But ideas are worthless without a great execution. In fact, the best ideas actually come from the process of execution. And the sooner you execute, the more likely you are to

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