As the mobile app ecosystem has matured, the number of app analytics tools has exploded. These tools help app developers and marketers understand their users, improve the user experience, inform the product roadmap, and improve revenue.
Within the larger martechRead more
One of the biggest reasons why Facebook succeeded in the early days when similar networks failed was their ecosystem of third party apps.
While a vast majority of these apps fall into the entertainment category, there are also thousands ofRead more
Startups need to get noticed. In a sea of content, getting ahead of the pack is not only a way to get your voice heard, but it’s also a way of differentiating yourself from the competition.
But the cost ofRead more
Just ahead of the world wide developers conference (WWDC) Apple shared some interesting news with the tech world. And for a lot of people it was very well received. Importantly they let us know that in app subscriptions wasRead more
API’s or Application Programming Interfaces are bridges between what you want to build in your app and another service – they are the modern app building blocks. Before API’s became commonplace, we used to build every function inside an app,Read more
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