Getting an investor is definitely a hot topic. There are countless of articles about it too. But here’s the thing; historically, right now is the best time ever to raise startup capital. Historically lowest interest rates, the boom in theRead more
Many first-time entrepreneurs are worried about their intellectual property, believing their ideas are something everyone else will try to copy. In most cases, such worries are a waste of time as ideas without execution are fantasies. However, as a startupRead more
Once your startup takes off, one of the big challenges you’re going to face is finding a talented and capable of driving its growth. Startup marketing is very different to traditional marketing, and thus you’ll need to take a slightlyRead more
In a startup, making mistakes is a default state. Especially if you’re a first-time entrepreneur. But some mistakes can be fatal, and you want to avoid them at all costs. In no particular order, here are some of them.
As Peter Drucker famously said, ‘What gets measured, gets managed,’ and lifetime value of a customer (LTV) is the ultimate business metric. This one number is one of the key determinants of whether your business will eventually fail or becomeRead more
General App Store browsing is the number one source of new app discovery. In fact over 60% of app discovery happens in the App Store and Google Play, beating every other user acquisition channel. However, there are over 1.5 millionRead more
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