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Rajat Bhalla

Rajat Bhalla

Leave Some Slack


Let’s say you have a list of tasks to do and some time at hand (say 8 hours). In order to be efficient, you full in your schedule choc-a-block. But guess what happens, less tasks get done and you end up exhausted. Sounds familiar? This is the reason the wise have advised to include some […]


Esther Humphrey

Esther Humphrey

Get Yourself Down to the Doctor.


You have probably recovered from many cases of the flu and gastro on your own at home. But there are certain situations when you just need to suck it up and go to the professionals. There are 2 reasons I believe people avoid the doctors: (And I was guilty of both of these recently…) 1. […]


Josiah Humphrey

Josiah Humphrey

‘Utility Value’: How to Build a Damn Good Product Every Time.


Today I want to talk to you about something we at Appster call ‘Utility Value’… First of all, what is Utility Value or value? I can guarantee you that ANYONE that is wildly successful or extremely wealthy… they understand the concept of value very well. Anyone who has ever dreamed up an idea and grown […]


Esther Humphrey

Esther Humphrey

Which Path Forward?


It’s actually not difficult to imagine many different future paths your app could take. It could grow into a massive platform for a specific niche, or it could be a relatively small platform white labelled for a multitude of uses. I’m sure you’ve already thought of a number of really high-tech ways your app could improve […]


Shannon William Wells

Shannon William Wells

Aspirin or Placebo


Everyone spouts on about how the basic point of business is to provide the aspirin to someone else’s pain. But how do you know if you’ve only got a placebo? A placebo will leave you thinking you’re on the mend.  But then what? The symptoms return? To build a sustainable business over the worldwide interweb […]


Martin Halford

Martin Halford

“It’s not the Idea, Dummy. It’s the Team!”


For many years I was a fingers-on-keyboard, eyeballs-on-syntax Software Developer and worked for various companies of different sizes, on many software projects of various types and technologies. Like many of my colleagues, on occasion a “Puggle” (definition: a person with little or no programming or software development skill) would sometimes approach me with an “idea”. Usually […]


Martin Halford

Martin Halford

“It’s not the Idea, Dummy. It’s the Team!”


For many years I was a fingers-on-keyboard, eyeballs-on-syntax Software Developer and worked for various companies of different sizes, on many software projects of various types and technologies. Like many of my colleagues, on occasion a “Puggle” (definition: a person with little or no programming or software development skill) would sometimes approach me with an “idea”. Usually […]


Martin Halford

Martin Halford

“It’s not the Idea, Dummy. It’s the Team!”


For many years I was a fingers-on-keyboard, eyeballs-on-syntax Software Developer and worked for various companies of different sizes, on many software projects of various types and technologies. Like many of my colleagues, on occasion a “Puggle” (definition: a person with little or no programming or software development skill) would sometimes approach me with an “idea”. Usually […]


Esther Humphrey

Esther Humphrey

Your Passion is Contagious!


Really, you should not feel biased for being 110% behind your project. To some people it may not be as appealing as others but maybe those people are not your target audience. I was in a workshop discussing the market for the specific platform when it hit me… We had already identified that some of us in […]


Ray Dellar

Ray Dellar

Know your Monetization (Part 3)


In Part 2 we covered the topics of using subscriptions and advertisements in your applications and how they can be applied effectively. Today we will wrap up the most common methods by touching on the ever common in-app purchases and the much less common delayed method. In-app purchases have taken off recently in the last […]