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Remi Kanji

Remi Kanji

How to Run Amazing Customer Development Interviews


Customer Development Interviews have constant relevance for your startup. At an early stage, Customer Development Interviews first enable you to ensure that you’re actually solving a problem for someone. They then allow you to hone in on that person’s pain – after you’ve identified a target market with a problem, you’ll need to know how […]


Remi Kanji

Remi Kanji

How to Build a Persona


When you’re building a startup, one of the first concepts you’ll be introduced to is ‘persona development’. Persona development is a set of tools that enable you to ask, ‘whose problem are you solving?’ It’s often effective to image that problem as plaguing a particular individual, rather than as being a challenged faced by a […]


Remi Kanji

Remi Kanji

5 Game Changing Tools to Increase Customer Acquisition


Our previous articles have focused on what growth hacking is, different methods to acquire customers, and what your landing page should look like. One of the key lessons from all of these posts is how important it is to be systematic about growth – finding where your customers congregate and bringing them to your page is […]


Remi Kanji

Remi Kanji

Growth Hacking 101: How to Build a Great Landing Page


In our last couple of articles on growth hacking, we talked about how to bring potential users and customers to your landing page, both through advertising and through ‘thought-leadership’ based content marketing. You should be monitoring both acquisition and conversion rates through each channel. Conversion rates are not only impacted by which channels you use […]


Remi Kanji

Remi Kanji

3 More Ways to Drive Customers To Your App


In our most recent piece on growth hacking, we talked about three of the most well-known customer acquisition tactics: Google Ads, Facebook Ads, and SEO.  These three tactics are very useful for any B2C (consumer-facing business), as they can be used by any company from a startup hoping to achieve rapid growth, to a coffee […]


Remi Kanji

Remi Kanji

How to Growth Hack: 3 Customer Acquisition Techniques


The main goal of customer acquisition is to efficiently bring potential customers or users to the start of your funnel, whether this is a landing page, home page in the appstore, or a meeting with a sales representative. Typically you’ll want to measure not only how much traffic comes to your company, but also the […]


Remi Kanji

Remi Kanji

5 Women in Tech Who Have Bridged the Gender Gap


It’s been widely acknowledged that there’s a gender gap in tech. Women who do work in the tech sector sometimes face challenges with fundraising, and there is a disparity between the number of male and female founders, both in terms of venture-backed and non-venture backed startups. Ladies, this should not dissuade you from entering the tech sector! […]


Remi Kanji

Remi Kanji

Part Three: 5 Must-Reads for Growth Hackers


At Appster, we’re doing a series that introduces you to Growth Hacking. But we’re just introducing you to the basics. Growth hacking is a profession in itself, and like any profession, it comes with its own wide range of literature. Our pieces are simply designed to help you become conversant in growth hacking – to […]