Industries - Ed Tech - Appster

Life’s Too Short, Build Something That Matters!

Edtech is a big market, worth trillions of dollars globally. More importantly, education industry is lagging behind, desperately waiting for the Facebook of education to come along.

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The Opportunity

The tablet and mobile devices are becoming standard tools in the classrooms, and MOOCs democratize education. Interest in self-studying is soaring, and as apps like Duolingo show, reaching hundreds of millions of users is no longer a fantasy.

Likewise, economic and market conditions are better than ever before. Governments realize the importance of technology in changing the outdated education industry. EdTech funding jumped 55% last year, and a number of EdTech startups are nearing the $1 billion valuation mark.

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Education is a tough industry to build a new business in. It’s bureaucratic, slow-moving and political. Luckily, schools and governments have realised and started to take initiatives to make it more possible for startups to bring a change.


Teachers using the technology don’t have the power to make purchasing decisions for school districts, and administrators are under pressure to spend tax dollars frugally. The next Facebook of EdTech will have to come up with a smart business model.


While most people want to be productive more than they want to play games or spend time on social media, education isn’t as addictive. To be successful in EdTech, you need to design for retention, incorporating smart onboarding, gamification and social features.

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How to Take Advantage

EdTech is currently less than 5% of the total $4 trillion global education market, signaling a clear potential for growth. But to succeed in the market, education apps have to be designed with clear sales and distribution model and a monetization strategy in mind.

How you design your app is more important than ever before. Efficient sales model, monetization and user retention are at the core of product strategy of any successful mobile app. The next killer app in EdTech will be as engaging as Angry Birds and as viral as Uber or Airbnb.

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  • There's not much humility in their vision: they say openly they want to do what Henry Ford did to cars, or what Rockefeller did for oil. They want Appster to be the ideas development hub of the world.

  • Only the best engineers: "Applying for a job at app-building company Appster, seems a little like applying for a high-security-clearance government job."

It All Starts With the Right Strategy

A great idea is only part of the story. What makes education technology successful is how it delivers on its objectives. That requires a thorough understanding of the user and perfect execution of the user experience design.

From fully fleshed-out wireframes, customer personas to a minimum feature set, our product managers will help you develop a product strategy that aligns perfectly with your goals.

We will work hand-in-hand with real customers and progress towards finding a product market fit, in order to build a technology that solves a real problem. Using our industry expertise in developing some of the most exciting education apps, we’ll help you take your idea from initial concept to a working app with users and a viable business model.

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How Can We Help?

Product Strategy

Building a technology that solves a real customer problem starts with the right focus. We’ll help you find problem/solution fit and define minimum feature set.

Idea Validation

Most ideas are an educated guess. Instead of banking on guesses, we’ll help you collect enough data and feedback from real customers, so you don’t have to rely on guessing.

UX Design

Great education technology replaces the established standard. We believe in clean, simple, user-centric that makes user adoption incredibly easy and seamless.


We’ll provide you with a full team of expert strategist, developers and designers to build an app that’s beautiful, scalable and powerful.

Capital Raising

We have developed a series of workshops to help you get your startup investment ready and take the right steps towards landing your first investor deal.

Post-launch & Scale

Once the official version hits the market,we’ll help you collect the relevant data to improve the product, and provide access to our marketing resources.

Appster has been featured in

Their audacious vision is to help transform the most innovative and challenging ideas into reality, by becoming the leading technical co-founder for entrepreneurs.

Forbes Magazine
August 2014


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Appster is the fastest growing App Development company. With offices in three continents, from San Francisco to Melbourne, we’re building the most innovative app technology company in the world. If you want to have a chat, get in touch!

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Appster does not perform an analysis of the feasibility, marketability, patentability or other protectibility, or profitability of ideas, inventions, discoveries and creations submitted to it. Appster does not represent or guarantee, expressly or impliedly, that the ideas, inventions, discoveries or creations that it submits to industry (1) contain protectible intellectual property rights, or (2) will be feasible, marketable, licensed, sold in stores or elsewhere, or result in any financial gain or profit. In no event shall Appster be liable for any direct, indirect, special or consequential damages, including but not limited to loss of profits. In making a presentation, application or submission to Appster the customer agrees that these provisions are a part of the parties' agreement and that they will be binding.