As Steve Jobs famously pointed out – design is not about how it looks, it’s about how it works.
We believe in design that is innovative, centered around user experience and product functionality, with aesthetics in mind. Our goal is to build products that are successful, engaging and with a strong presence in the user’s life. Therefore we place a significant emphasis on getting it right.
Quality is often considered a second place priority or something that’s dealt with on the go.
The quality of your source code is something you will have to deal with years from now and it’s not uncommon to see startups losing their users because of usability problems and security issues that were not addressed early in their product stage.
We believe quality is absolutely essential.
Getting first users is hard. 80 to 90 percent of all downloaded apps are used once and then eventually deleted by users.
The most important metric today is user retention. It tells you how often a customer comes back and uses your product again. Building an app designed for engaging and retaining users is a science on its own.
We have studied some of the most addictive apps in the market today and combined this knowledge with cutting-edge research on habit formation strategies to develop our trademarked methodology called Habitual DependenceTM.
Applying this methodology, we help our clients build habit forming products that engage users in a powerful way and keep them coming back to their app again and again.
Appster were our first choice, they are hard-working and reliable. We couldn’t have asked for a better experience.Hamish Blake, Gold Logie awarded comedian, actor and author