I really enjoy walking around the city and seeing startups marketing themselves in new ways. I consider the following ways really great growth hacks that any startup can do really cheaply or even for free.
Street & Window Branding: Check out the front window of any fast food restaurant in the city and you’ll see at least four different types of stickers – and they are all delivery services. People are not just selecting where they eat in person, they’re doing it via a mobile app. Three startups (Menulog, Deliveroo and Foodora) have recognised that stickers are a super simple way to get visibility and brand impressions.
But I’ve seen some things that are more innovative than plain old stickers. I’ve seen a ton of pavement art around the city – like the one above by Foodora. The best part about the chalk stencil is that it wouldn’t really be seen as vandalism in my eyes. You can see that it’s already began to rub off the sidewalk. Heaps of people were stopping to look down at what it was, and the more that looked, the more it prompted other people to become interested.
Branded merchandise: Food delivery startup Deliveroo is new here in Melbourne, so it was pretty cool to see all the riders in their uniforms. Brightly coloured and heavily branded, it really captured my attention. You can see the bike in the image above with the ‘roo’ on it. The delivery riders wear brightly-coloured track pants and jackets.
Promo Cards: Everyone is leveraging promotional discount cards at the moment. I’d pick up one every few weeks here and heard of a company in SF that exclusively hands them out! They are costly though as you’ve actually got to pay the cash to the vendor to offset the discount. But if the lifetime value of the customer is high enough, you can leverage this method to great success.
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