If you’re an app owner and haven’t spent a dime on advertising, you’re either misinformed or have a list of 100,000 buyers happily awaiting your every move. Unless the latter option is the case then hopefully I’m not the first one to tell you that advertising is an EXTREMELY powerful tool. It’s not fun spending money, but when you’re making more than you’re spending, it’s not only profitable but builds your reputation and reaches people potentially interested in your currently released app or one you may release in the future.
The difficult part of advertising is tracking what’s working and what’s not. You may have your advertisement on a multitude of sites. How do you know which one is bringing in sales? How do you know which one you should cancel immediately?
You’re going to want to have a means of tracking your links. Bitly.com provides a free tool to let you do just that. You can see who’s clicking what and how frequently they’re doing so. If after a month one of your links – perhaps on a site you’re advertising on – hasn’t brought you a single click, chances are they’re not bringing in many sales either. On the other hand, one of your links may be bringing in a huge number of clicks on a daily basis. You’re going to want to see if people aren’t just clicking but also BUYING… otherwise your bank account is going to remain rather stagnant.
Another important note is the fact that you want to reach your target audience. If you have an advertisement on a website about desserts and your app is about eating healthy, chances are your conversions are going to suffer. If, again, your app is about eating healthy, you’re going to want to contact websites, blogs, and online businesses that are all about fitness, diets, getting in shape, perhaps gyms… you get the idea.
You might be wondering where to find these sites to advertise on though. Perfectly reasonable question…
A way many people do this is simply sending out a friendly email to see if the website or company is willing to negotiate advertising terms. There are sites out there such as BuySellAds.com that streamline this process and make it easier for both parties. Don’t forget about Google AdWords either, and Microsoft AdCenter! There are plenty of CPC, or cost-per-click, networks for you to choose from. TONS of them! If I were you I wouldn’t throw a great deal of money into them right off the bat though. Maybe pick 5 of the main ones you’re interested in advertising on and set your budget to $50 for each. See what happens. The 3 that provide the best results… try another $50. Narrow it down from there. If all 5 bring a positive return on investment, wonderful! Keep going!
The only downfall to advertising funds is that you may not have the cash available… and having it fall from a tree is not very likely. It appearing out of thin air is even less likely. Work on “free” advertising methods if this is the case. You can network, talk in forums, guest blog post, and get busy! Sitting passively won’t get you anywhere… you’ve got a lot of work ahead of you!
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