Are your stamp cards getting worn out? Maybe it’s time to switch to a mobile loyalty program. Today, mobile loyalty apps are gaining in popularity, with over 30 such apps already on the market. Mobile loyalty apps are a great way for you to raise your customer retention rate. Here are some of the ways that mobile loyalty apps can help you increase your repeat business.
Customers Prefer Mobile Loyalty Programs
Research shows that an overwhelming majority of customers who use loyalty programs prefer to do so via mobile apps. A 2013 study by Maritz Loyalty Marketing found that 73 per cent of smartphone users preferred to interact with customer loyalty programs via their mobile device. The study also found that 91 percent of smartphone users were likely to download a loyalty program’s application. With the smartphone market continuing to grow around the world, these statistics represent a huge number of users.
“Particularly in less frequently purchased categories, there is a role for mobile to play in terms of sustaining and maintaining a participant’s engagement with a program in between purchases,” said Scott Robinson, Maritz Loyalty Marketing’s senior director of loyalty consulting. “Given mobile is always on hand and in pocket, there is a chance for programs to piggyback on that and be more front-of-mind more regularly in purchases.”
Mobile Loyalty Apps Work for Customers
The reason that the numbers above are so high is that mobile loyalty programs give customers what they want. In an age of simplification, customers are eager to trim down their wallet size by losing the paper or plastic stamp cards and turning to their smartphone for loyalty points instead. That way, rather than trying to keep track of 100 flimsy cards, smartphone users can earn rewards from all of the different businesses they visit, all via one device.
Mobile Loyalty Apps Work for Businesses
All of this is good news for businesses as well, since mobile loyalty apps offer businesses far more options than traditional loyalty programs. These apps allow businesses to get creative with their loyalty offers. For example, many restaurants now place QR codes near entrances or on the back of receipts, which allow customers to win instant rewards such as free drinks or meal discounts using mobile loyalty apps. Having a loyalty program in app form also allows businesses to keep better track of customer use and giveaway numbers, which allows businesses to measure the results of loyalty programs more closely and make changes to their programs as necessary.
In today’s cautious consumer economy, anything to keep customers coming back is a good thing. Increasingly, the companies that come up with the most creative and innovative marketing strategies are the ones finding the most success. Mobile loyalty apps are great for allowing businesses to be more creative by offering their customers more than a simple stamp card or rewards points system. As mobile use continues to grow, more and more users are expecting businesses to meet them at their level. So why not take advantage of this growing market to increase your own repeat business?