It seems that every day the number of app sales continue to increase. In such a difficult economic time, how could this be? Where are people finding the money to pay for them? Are apps really that important to people’s everyday lives? In reality, this is a rather complex question… and the answer is even more complex. Let me try to break it down for you.
First off, the world is becoming more and more technologically focused. It seems as if in a not-too-distant future EVERYONE will own a mobile device. This means the market of potential buyers is increasing. As with any industry, the more buyers, the more money there is to be made.
On the supply side… because of this increasing demand… an increasing number of web designers are building apps of their own. This means that there are more app buyers AND more app sellers.
But there’s more to it…
Apps in general are VERY cheap. Some of the best apps on the market are downloadable for $.99 or $1.99! This amount, even for those suffering financially, isn’t a huge burden. Especially considering how often apps can be used whether they’re used for fun (i.e. games) or provide assistance for everyday tasks, the benefits derived from them can make the marginal cost be almost a no-brainer. Apps themselves are becoming more and more complex too. What’s included in them could be a very extensive number of features.
The reputation of some of the best app sellers is also becoming increasingly popular. Generally if someone buys an app and the buyer is extremely happy with what they receive, they’ll end up buying upcoming releases of the seller as well.
Remember that iPhones and Android mobile phones some years ago didn’t exist. They’re really a new technology. People are picking up the phones every day for the first time and many people don’t even know how to purchase the apps yet. Once more people begin to learn how to use the app marketplace and understand how easy and intuitive it is, sales are going to continue to increase. Who knows when it’ll reach its cap… maybe never!
Another reason sales are hitting peaks is because the checkout process is so simple. It generally includes several clicks and the app is instantly on your device. The process is secure, charged straight to your credit card, and the card number is usually savable on your device to make it even EASIER for future purchases. Shopping cart abandonment is a big problem for a lot of online ventures (when people are about to make their purchase but end up not doing so)… but not for apps.
So, do you have a better sense why these sales continue to increase? See why the selling of mobile apps is becoming one of the biggest ventures nowadays? It’s no secret that tech companies are sprouting up EVERYWHERE… worldwide… and many of them are bringing in massive bottom lines with very few internal workers. Truly an interesting and ever-changing world we live in.
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