BlueDot is a powerful Location-Based Mobile Marketing and Analytics Platforms that helps drive customer engagement and revenue.

Appster worked on the early Proof of concept for Bluedot in 2015, their incredible Melbourne based team has developed the product far beyond this initial stage we were proud to work on and has become a best-in-class provider of location services. We strongly recommend their SDK for all location services apps

“Appster have delivered some of the most innovative and advanced applications in Australia and their experience and passion has been at the heart of our partnership.”
Filip Eldric and Emil Davityan
Founders of Bluedot

Success in the market

$1 Billion


$3 Million

Funding Raised

Voted Best

Australian Startup


The Dramatic Pivot

We sat down with Filip in 2012 to discuss his intriguing idea of creating a new billing platform for toll roads. His concept involved using a mobile phone to extract an automatic and instantaneous payment as vehicles passed through precisely defined toll areas (thereby offering a simple alternative to standard e-tag systems).

If it could be properly executed, the worldwide revenue potential for this product would be massive. Filip and Emil were told by over a dozen IT professionals (including a high–profile exec from one of the world’s biggest software firms) that this idea was impossible.


A Breakthrough in
Location Services.

Using Bluedot’s IP, Appster engineers crafted a new method for combining the functionality of the GPS, GSM and Wi-Fi chipsets found in most smartphones to greatly enhance the precision of location awareness, while at the same time causing no significant additional battery drain.

“BlueDot has achieved accuracy of down to five meters, compared with the closes competitor that only has accuracy down to 100 meters.”

Behind the scenes.



Enhancing Technology

Gate Triggering Success.

Appster was able to enhance existing technologies in location services, making it possible for mobile phones to trigger instant paymemts from known account details when users passed through defined areas such as the entrances to toll roads (and even individual lanes of road systems).


A Pioneer in Non-Linear Battery Drain.

A number of our competitors had tried, but none could achieve location accuracy to less than 100 meters because of the intense battery drain caused when location services are accessed and used by mobile phones.

Bluedot’s battery drain is nearly unquantifiable as our technology introduces, for the very first time, non-linear battery drain.

On some days this drain may even be nonexistent.

Case studies

Some of our other projects.

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