iFarm was looking to lower farmers’ expenses, raise awareness of market movements, and maximize a given farm’s return on investment.
This meant creating tools that would:
Many farmers are still budgeting and doing crop calculations on pen and paper. This causes user error, miscalculations, and other inconsistencies. Decisions on where to sell their crop are made by calling all the local elevators to find out buying rates – a time-consuming task.
Appster was tasked to provide an easy tool that removes old-school methods, and provides a seamless experience across crop monitoring, expenses and market awareness without the hassle.
The market segment was quite niche. We targeted anyone who was working within modern agriculture.
The main demographic of farmers are people aged 45 and over. These are individuals who are not familiar with technology, and not very smartphone savvy. They do have web access and know it can be useful.
Therefore, we had to make it as simple as possible to use, so as not to alienate the user base.
Appster had to collate a wealth of available information from several sources into one easy-to-use platform, including: