Enterprise customers have money, and most of them are stuck with legacy software that’s way too outdated. There’s just so much to innovate on, and not surprisingly, enterprise apps are growing to billion dollar valuations at an unprecedented rate.
Fast-growing business software companies are as hot as ever among investors too. The global economy and innovation are booming, interest rates are low, the mobile is taking over, so frankly, there’s never been a better time for building enterprise apps.
Many businesses are stuck with legacy software, and switching costs are a huge challenge to quick adoption. To overcome this challenge, you’ll need to build an app that’s ridiculously easy to use, as well as simple and cheap to integrate.
Today, businesses use tens or even hundreds of different apps, instead of one do-it-all software. For a business to adopt a new solution, it has to be easy to integrate with apps and platforms they already use.
For enterprise software startups, customer acquisition can be quite expensive. To build a viable business model, you need a high customer lifetime value. Building an app so good it’s hard to switch is the first step to getting a high LTV.
Building a successful enterprise app starts with a great understanding of your customer pain points.
Even before writing the first line of code, there needs to be a product strategy reflecting validation of a customer problem, a minimum required feature, and even the price points. All of that data has to be funneled into the product design, development, and even positioning and branding.
Development of an enterprise app can be quite costly as well as high risk if you end up building the wrong solution. Identifying, building and testing a minimum feature set will take a lot of that risk away. Ideally, you want to find a product/market fit before launching the final version.
“There’s not much humility in their vision: they say openly they want to do what Henry Ford did to cars, or what Rockefeller did for oil.
They want Appster to be the ideas development hub of the world.”
Only the best engineers: “Applying for a job at app-building company Appster, seems a little like applying for a high-security-clearance government job.”
Their audacious vision is to help transform the most innovative and challenging ideas into reality, by becoming the leading technical co-founder for entrepreneurs.
Appster has [over] 110 employees, and they are adding 50 to 60 employees this quarter. With an office in San Francisco, and they have a team of executives and board members that includes the former chief financial officer of PayPal, David Jaques.